© 2026 Happy Valley Publishing, LLC.
Happy Valley Publishing, LLC, doing business as Chief XRO ("Chief XRO," "Company," "we," "us," or "our"), respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit ChiefXRO.com, subscribe to our newsletters, purchase our products or services, schedule a call, complete a form, participate in our programs, communicate with us, or otherwise interact with Chief XRO (collectively, the "Services"). By using our Services, you acknowledge the practices described in this Privacy Policy.
We may collect information in several ways.
Depending on how you interact with Chief XRO, you may provide information including:
your name;
email address;
telephone number;
company or organization;
job title;
business information;
website address;
billing or transaction information;
responses to questionnaires, surveys, assessments, or application forms;
information you provide when scheduling a consultation;
communications you send to us;
information provided during consulting, coaching, or advisory engagements; and
other information you voluntarily provide.
You are not required to provide all types of information described above. However, certain information may be necessary for us to provide a requested product or Service.
If you subscribe to an email newsletter, download a resource, register for an event, request information, or otherwise opt in to receive communications from Chief XRO, we may collect your name, email address, signup source, engagement information, and related information. Our newsletters and email communications may contain technologies that allow us or our service providers to understand whether an email was delivered, opened, clicked, or otherwise interacted with. We use this information to operate our publications, understand reader interests, improve our content, measure performance, and communicate with subscribers. You may unsubscribe from marketing emails at any time by using the unsubscribe link included in our emails. You may still receive transactional or service-related communications when necessary to administer a purchase, subscription, account, or existing business relationship.
When you purchase a Chief XRO product, membership, subscription, consulting engagement, or other paid Service, payment processing may be handled by third-party payment processors such as Stripe. We generally do not directly store complete payment-card numbers. Payment processors may collect information necessary to process your transaction, prevent fraud, comply with legal obligations, and provide payment-related services. Your use of those payment services is also subject to the applicable provider's privacy practices.
If you schedule a meeting or consultation with us, we may use scheduling services such as Calendly. Information collected in connection with scheduling may include your name, email address, telephone number, company, meeting preferences, answers to scheduling questions, and other information you choose to provide. This information may be used to schedule and administer meetings, evaluate whether our Services may be appropriate for your business, communicate with you, and maintain records of our interactions.
When you visit our websites or interact with our digital Services, certain information may be collected automatically. This may include:
Internet Protocol (IP) address;
browser type;
device type;
operating system;
pages viewed;
links clicked;
referring website;
approximate geographic information derived from your IP address;
date and time of visits;
website interactions;
advertising and conversion information; and
other technical or usage information.
We may collect this information through cookies, pixels, tags, analytics technologies, and similar tools.
We may use analytics providers, including Google Analytics, to understand how visitors find and use our websites. Analytics services may collect information about your device, browser, website activity, approximate location, traffic source, and interactions with our website. We use analytics information to understand website performance, identify trends, improve user experience, evaluate our marketing, and make business decisions.
We may use advertising, measurement, conversion tracking, and audience technologies provided by companies such as Meta and LinkedIn. These technologies may use cookies, pixels, tags, or similar technologies to collect information about visits and interactions with our website. We may use this information to:
measure advertising performance;
understand how visitors arrive at our website;
measure conversions;
create advertising audiences;
display or help facilitate relevant advertising;
understand audience characteristics; and
improve our marketing campaigns.
Depending upon the provider and your settings, these companies may combine information about your interaction with our website with information they already maintain about you. You may be able to control certain advertising uses through your browser settings, cookie controls, device settings, or the privacy and advertising controls offered by the applicable provider.
Chief XRO and our service providers may use cookies and similar technologies. These technologies may be used for purposes including:
Essential functionality: Supporting website operation, security, purchases, subscriptions, and requested functionality.
Analytics: Helping us understand website traffic and how visitors use our Services.
Preferences: Remembering certain settings or preferences.
Advertising and measurement: Measuring campaigns, tracking conversions, building audiences, and supporting advertising.
Where required by applicable law, we will request consent before using non-essential cookies or similar technologies. You may also control cookies through your browser. Blocking certain cookies may affect the functionality of portions of our website.
We may use personal information to:
provide and administer our Services;
deliver newsletters and other content;
process purchases and subscriptions;
manage memberships;
provide consulting, coaching, and advisory services;
schedule and conduct meetings;
respond to inquiries;
provide customer support;
personalize and improve our Services;
analyze website and marketing performance;
understand our audience;
market our products and Services;
measure advertising campaigns;
prevent fraud and protect our Services;
enforce our agreements and policies;
maintain business and transaction records;
comply with legal obligations; and
carry out other purposes disclosed when information is collected.
We do not sell personal information for money.We may disclose personal information to companies that help us operate Chief XRO and provide our Services.Depending on the services we use, these providers may include:
Beehiiv, for newsletters, subscriber management, website or publication functionality, and email communications;
Stripe, for payment processing and transaction management;
Google, for analytics and related technology services;
Meta, for advertising, audience measurement, conversion tracking, and related marketing services;
LinkedIn, for advertising, audience measurement, conversion tracking, and related marketing services;
Calendly, for appointment and meeting scheduling;
HighLevel, if used, for customer relationship management, marketing automation, communications, forms, lead management, or related business functions;
hosting, security, IT, communications, professional, and other operational service providers.
These companies may process information according to our instructions, their contractual obligations, their own privacy policies, or a combination of these depending upon the service and applicable law. We may also disclose information when reasonably necessary to comply with law, legal process, regulatory requirements, protect our rights or property, investigate fraud or security issues, protect the safety of others, or enforce our agreements.
Some privacy laws define certain advertising-related disclosures of personal information broadly enough that the use of advertising pixels, cookies, or audience technologies may be considered "sharing," "selling," "targeted advertising," or similar activity even when no money is exchanged for personal information.Because Chief XRO may use technologies such as the Meta Pixel and LinkedIn Insight Tag, information about your website activity may be disclosed to advertising providers for measurement, attribution, audience creation, or advertising purposes. Where applicable law gives you the right to opt out of such processing, you may exercise that right using the privacy controls made available on our website or by contacting us at [email protected].
You may unsubscribe from promotional email communications at any time by clicking the unsubscribe link in an email. Unsubscribing from promotional communications does not necessarily prevent us from sending transactional communications related to purchases, subscriptions, scheduled appointments, account administration, or Services you requested.
We retain personal information for as long as reasonably necessary to provide our Services, maintain our business and transaction records, fulfill the purposes described in this Privacy Policy, resolve disputes, enforce agreements, and comply with legal obligations. Retention periods may vary depending on the type of information and the purpose for which it was collected.
We use reasonable administrative, technical, and organizational measures intended to protect personal information. However, no website, database, internet transmission, or electronic storage system can be guaranteed to be completely secure.You provide information electronically at your own risk.
Depending on where you live, applicable law may give you certain rights concerning your personal information. These rights may include the ability to request that we:
provide access to certain personal information we maintain about you;
correct inaccurate information;
delete certain personal information;
provide a copy of certain information;
restrict or object to certain processing;
disclose categories of information we have collected or disclosed;
opt you out of certain targeted advertising, sharing, or sales of personal information; or
honor other privacy rights provided by applicable law.
These rights are not absolute and may be subject to legal exceptions. To submit a privacy request, contact: [email protected]
We may need to verify your identity before completing certain requests.We will not discriminate against you for exercising privacy rights available to you under applicable law.
Residents of certain U.S. states may have additional privacy rights under applicable state law. Depending upon your jurisdiction and whether the applicable law applies to our business, these may include rights to access, correct, delete, or obtain copies of personal information and to opt out of certain uses of personal information for targeted advertising, sale, sharing, or profiling. Some advertising technologies used on our websites may constitute targeted advertising, sharing, or sale under the definitions used by particular state privacy laws even though Chief XRO does not sell lists of customer or subscriber information for money. Requests may be submitted to [email protected].
Where legally required, we will also honor applicable browser-based opt-out preference signals.
Chief XRO is based in the United States. If you access our Services from outside the United States, information may be transferred to, processed in, or stored in the United States or other countries where our service providers operate. Those countries may have privacy laws different from those in your jurisdiction. Where required by applicable law, appropriate mechanisms may be used to support international transfers of personal information.
Chief XRO's Services are intended for adults and businesses and are not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided personal information to us, please contact [email protected].
Our websites and communications may contain links to websites or services operated by third parties. We are not responsible for the privacy, security, content, or practices of third-party websites.We encourage you to review the privacy policies of websites and services you visit.
If Happy Valley Publishing, LLC or any portion of its business or assets is involved in a merger, acquisition, financing, restructuring, sale, transfer, or similar transaction, personal information may be disclosed or transferred as part of that transaction, subject to applicable law.
We may update this Privacy Policy periodically to reflect changes in our business, technology, Services, legal obligations, or privacy practices. When we update this Policy, we will revise the "Last Updated" date at the top of the page.Where required by law, we may provide additional notice regarding material changes.
If you have questions about this Privacy Policy, our privacy practices, or your personal information, contact:
Happy Valley Publishing, LLC
dba Chief XRO
Pennsylvania, United States
Email: [email protected]
Website: ChiefXRO.com